* 나이키는 유럽에서 "HERE I AM" 이라는 캠페인을 통해 각 분야에서 역경을 딛고 세계적인 스포츠 선수가 된 유럽의 젊은
여성들의 이야기를 들려주는 독특한 스토리텔링-애니메이션 광고를 선보이고 있습니다. 이 광고에서는 신체적인 결함을
딛고 유명한 육상 선수가 된 영국의 Nicola Sanders의 이야기를 소개하고 있습니다.
Originally a hurdler, Nicola overcame heartbreak and injury, injury, and has risen to become a formidable sprinter and a Beijing hopeful. Among her many accolades, she won silver in the 2007 World Championships and became European Indoor Champion, both in the 400 metres. Last August she was also named British Woman Athlete of the Year. She says her strength has always come from maintaining her sense of humour and listening to her body.
Project: Here I am
Clients: Enrico Balleri, brand communication manager; Paolo Tubito, associate marketing director; Adam Collins, brand communications manager; Marcella Fauci, advertising and content manager, Caroline Bleeker, digital brand manager, Nike EMEA
Brief: Inspire young women by showing that girls who have sport in their lives also have greater self-confidence
Creative agency: Wieden & Kennedy Amsterdam
CopyWriter: Betsy Decker
Art director: Anders Stake
Planner: Jenny Howard
Production company: Paranoid, Stink Digital
Directors: Adam Marko-Nord, Nieto, Edouard Salier, Sophie Gateau
Exposure: Pan-European
스무살 피부 슈즈붐 아쿠아블루 스쿨2001 그녀의 방 레이지본 행복한 땡글이 추억저장소 일상은 카메라모드 그린벤치
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